You may have noticed the logo is looking a bit different! I decided to revamp the look a while ago and I’ve been thinking and reflecting on what I want the shop’s look to be. It used to look like this:

While it was a good logo, I realized it wasn’t conveying what I wanted. I wanted a logo to show that this is a sustainable brand of bright/colourful products.

One thing that’s consistent in sustainability branding is the colour green and/or images of plants. The plant had to be subtle since this isn't a plant store so I didn't want one big leaf as a store motif. I chose a framing circle of leaves to convey not just eco-friendliness but also to lend an elegance to the logo. The leaves are a deep blueish green which symbolize harmony and prosperity. (Fun fact: this kind of colour is one of Crayola's oldest in their pastel hues collection!)

I also wanted to incorporate some blue. I’ve noticed over the past year or so that my wardrobe is overwhelmingly blue/grey, and I thought it would be a great way for me to put my personality into the shop’s logo. Blue is traditionally a calming and peaceful colour, which is exactly the kind of vibe I want my store to have.

I chose a light blue to provide a contrast to the black lettering and darker leaves. One thing that was missing from my old logo was a sufficient contrast - I could never be sure if it was an accessible logo to read.

I had so much fun thinking up and creating this new logo, and I hope y'all enjoy looking at it and reading about the details and meanings behind it!